Social media has become an essential part of most internet user’s daily routines. Media platforms (such as Facebook) are the places where people go to discover, read, share news, information and content with the people in their social group (or network).
Unlike mainstream media such as newspapers and magazines, social media utilises user generated content that can then be shared and discussed with one’s peers. Whether sharing a funny photo with your friends or digital advertising through your Facebook and Twitter accounts, social media uses a word of mouth system that allows people to find content that has already been recommended by a friend in their social network.
Professional media production such as website content, blogs and digital advertising are a great way of building a reputable company image through the transparency of your business using effective public relations on social media. E.g. A catering company offering a free weekly recipe on their blog, which is then posted on the company Facebook page, which then gets shared by its followers.
This is then shared further bringing even more people back to the catering blog
Having a professional Facebook page is one of the most important tools for social media promotion. You can use it to promote your business, interact with clients and drive traffic to your website.
Furthermore with approximately 250 million unique visitors each month, Facebook is the 2nd most visited website on the Internet (behind Google), meaning plenty of exposure for your Facebook advertising.
Facebook allows advertisers to target a specific group of people based on age, personal interests, location, and more. Your fan page can also be used as a platform to promote new products or ad campaigns. Updates on new product launches keeping your customers up to date on the products or services you offer.
Micro Blogging is another social media tool that allows you to send updates or tweets up to 140 characters to your followers.
Twitter followers can retweet or share your website updates to their followers to further increase your exposure.
By copying and pasting a website URL (website address) into a tweet allows you to promote your webpages. If your website has 30 pages you can individually tweet these URL’s with a message periodically throughout the day, every day, to gain maximum exposure.
The downside to having lots of followers on Twitter is that your tweets can get lost in hundreds of other tweets being posted by other people, meaning you will have to tweet very often or use a Social Media Package that can provide a number of unique, guaranteed tweets per day.
allowing readers to explore the website and see what services are on offer, essentially opening a backdoor to the catering website!
Whatever your chosen platform, maintaining an online presence through social media is inexpensive and can be directed straight at your target audience through Facebook Advertising, though maintaining social media platforms can be labourious, taking up valuable time that can be better spent on other projects.
Social media is not just about posting updates, it also allows you to interact with your customers on a personal level by answering questions and so on. Not only with customers but by interfacing with the managers of companies and working with them to present a coherent message, and that means not only promoting the latest products and services but also building customer loyalty as well.
Social media sites are continually changing and you will need to know how these sites operate to use their services effectively. What once worked on Facebook six months ago may be obsolete today.