Unlike website content, articles are more informative in nature rather than just persuading people to buy directly. However, they can be used as an advertisement for your company, as well as being a fantastic PR tool.
Providing valuable knowledge that helps people solve their problems is a highly effective way of keeping your company name, products or services in the minds of your customers. Informing people of new products or publishing reviews of existing ones are excellent ways of keeping the public up to speed.
Regular articles written for your website keep your site up to date with current trends, whilst also producing fresh new content that keeps your customers returning again and again, which is invaluable when creating a trustworthy and friendly public image.
If people find your article particularly useful they may wish to setup links to your page on their own websites. This boosts your online creditability and is what search engines look for when determining a websites rank. The more links back to your article the better, increasing your websites chances for better SEO.
The more you have published the more exposure your company gets. Once you have successfully imprinted your brand on the conscious minds of your potential customer’s, the more likely they will remember you when the time comes to buy your products or services.
By providing useful information that is in some way related to your business, increases your company’s exposure. For example, let’s say a gardening company publishes an article on its website about how to get rid of invading badgers. The article offers helpful information on the best ways to go about it.
It may involve the services of a gardener, it may not. If not, then it provides useful knowledge without the hard sell.
When a person types into a search engine, “How to get rid of badgers from my garden,” the article will appear in the results. By clicking on the article for this information the person has entered the landscape gardeners website. So in the same way as a blog, they act as a backdoor to the website where the article has been published. In the side bar of your article, you can also advertise your products or services with links to other pages on your site.
The more articles you have on your website the more chances you have of being picked up in search results. In the UK alone gardeners are plentiful, and trying to get a website to rank high in search results is pretty tough, even with excellent SEO Setup. Getting a uniquely written article to rank high is a much more achievable goal and is just one of several ways for effective SEO.
Articles can promote your business, while at the same time making sure your message offers real value to its reader - after all no one wants to read a sales pitch. A few ‘suggestions’ can be thrown in along the way to promote your business, but articles that solely provide good, honest and, above all, useful information are great for building good public relations with your desired target audience. However articles do sometimes have a clear call to action within the overall message.
Sharing knowledge and ideas will help build loyalty and lasting relationships with your customers. Article marketing is a winning opportunity - you win by increasing your exposure with a great marketing tool, and your customers win because they benefit from your knowledge.
These specially written articles take into consideration a number of things that make your content much more Google friendly. Keywords or phrases are chosen based on what you think your target audience is most likely to type into a search engine, when looking for the information you are offering.
Keyword searches can be performed to narrow down your list and to find out which words work better. These keywords must appear within the article itself, as well as in your off screen information (HTML).
SEO articles are well written, engaging and informative with information that is in some way important to your readers. Good content attracts more traffic, which gives your article (and website) much more precedence with search engines and increases the likelihood of advertisers wanting to use your page for their advertisements.
Links within your article to other relevant pages, articles or topics such as your products or services pages, help to give your article even more weight. The use of metatags data within your pictures is an excellent way of boosting your articles performance, since searching for images has become a popular way of locating online content, through images on websites.
Writing articles for print requires the usual hallmarks of well written, engaging information. The use of keywords isn’t as necessary and headlines needn’t be as SEO orientated as there online counterparts.
Looking at a newspaper headline and photo, it’s normally pretty clear what the article is about but that’s not always the case online. Most headlines for web articles need to have some kind of information-carrying content, either to make it apparent what the article is about without actually seeing it, or for SEO suitability.
From newspaper articles to marketing brochures, the written content is normally a little more relaxed, as is the person reading it. When online, a person is actively looking for a solution, meaning the content has to more concise and to the point.
Printed texts can perhaps have a little anecdote here and there, which is more acceptable in a laid-back setting.
For instance, a woman is browsing a holiday brochure about Tunisia, looking at the photos and picturing herself going there one day. Now two months later, she has booked her flight and is now looking to see what excursions are available, hotel prices, exchange rates and so on.
When someone picks up a magazine article, they expect their experience to be already waiting for them, whereas during an internet session quite often the rules are reversed with people preferring to construct their own experiences, by discovering pieces of information for themselves.